If people say your dreams are crazy

If they laugh at what you think you can do

Good

Stay that way

Because what non-believers fail to understand is that calling a dream crazy is not an insult

It's a compliment

Don't try to be the fastest runner in your school

Or the fastest in the world

Be the fastest ever

Don't picture yourself wearing OBJ's jersey

Picture OBJ wearing yours

Don't settle for homecoming queen or linebacker

Do both

Lose 120 pounds and become an Ironman after beating a brain tumor

Don't believe you have to be like anybody to be somebody

If you're born a refugee, don't let that stop you from playing soccer

For the national team

At age 16

Don't become the best basketball player on the planet

Be bigger than basketball

Believe in something, even if it means sacrificing everything

When they talk about the greatest team in the history of the sport, make sure it's your team

If you have only one hand, don't just watch football

Play it

At the highest level

And if you're a girl from Compton, don't just become a tennis player

Become the greatest athlete ever

Yeah, that's more like it

So don't ask if your dreams are crazy

Ask if they're crazy enough.

The add begins with Nyjah Huston (most successful competition skateboarder of all time) attempting to grind down an extremely long kinked handlebar.

The narrator (Colin Kaepernick) says the first line: “If people say your dreams are crazy.”

As he says the word "Crazy," Nyjah falls to the ground.

6-year-old born without legs, Isaiah Bird, is introduced to the screen with the line: "If they laugh at what you think you can do, Good."

Zeina Nassar (German professional Boxer ) shows up wearing a Nike sports Hijab.

"Because what non-believers fail to understand is that calling a dream crazy is not an insult; It's a compliment," is said while a young person admires a surf video and Zeina Nassar shows up again precisely when the word compliment is said.

Directly after this, a short clip of Megan Blunk (American gold medalist) dribbling two balls simultaneously.

A video of A kid running and a handful of clips of Eliud Kipchoge breaking the all-time marathon record illustrate Colin talking about being "the fastest ever."

With the line"Don't picture yourself wearing OBJ's jersey

Picture OBJ wearing yours" paired with a video of kids playing American football Nike implies the idea of becoming your idols (in this case, Odell Beckham jr.) idol.

The story of Alicia Woollcott is shortly shown utilizing a couple of clips of her and the line "Don't settle for homecoming queen or linebacker.

Do both" something she achieved the year before this release.

Famous ex-musician manager Charlie Rockets quit his previous career to focus on his health, overcoming a brain tumor, losing 120 pounds, and capping it off by finishing his first IronMan.

Professional skater Leo Baker was chosen to illustrate the line "Don't believe you have to be like anybody to be somebody."

Followed by the story of, professional football player and Canadian refugee, Alphonso Davies who managed to represent his country at the young age of 16.

Lebron James’ "I Promise" school, “dedicated to those students who are already falling behind and in danger of falling through the cracks,” is an example of not only being the best at your sport but becoming something more significant than that.

Colin Kaepernick, a free-agent American football player who famously kneeled during the pregame American anthem, finally shows up on the screen when he says, "Believe in something, even if it means sacrificing everything."

With this ad, Nike touches on a plethora of highly relevant topics, like gender, race, economic disadvantages, homelessness, the black Lives matter movement, equal pay, disability, and refugee camps, to mention some. All this while reminding focus on their athletes' success and simultaneously humanizing them through their own stories.

With Innovation, authenticity, and athleticism as its core values and victory on its name, the Nike brand lends itself pretty well to encourage its audience to fight their fight no matter how crazy it might seem. They've chosen to have quite an open interpretation of their core values, allowing their brand to align with a broader public. From referencing cultural revolution in their famous 1987 scores by then controversial Beatles song "revolution" to clearly indicating on their public brand mission that "If you have a body, you are an athlete."

Choosing Colin Kaepernick in 2018 as the lead for a campaign celebrating 30 years of the iconic "Just do it" was unquestionably a bold move and a statement in and of itself. Just a few years after the killing of Michael Brown in Ferguson and at the peak of the "woke" movement, chose to put Colin Kaepernick, despite the dividing impact that his decision to kneel down during his national anthem, allows the viewer to understand what Nike wanted to stand for and deepens the unconscious perception surrounding all other examples shown.

Nike is a self-proclaimed progressed, focused Company idea that aligns well with its core value of innovation. In this case, they refer to cultural progress, tackling highly relevant social issues, innovating ideas, and pushing the limits of what people may believe the impact of their athletes may be. Shows what they have achieved by keeping the wording clear and directed but open enough for the observer to interpret.

Tackling so many complex topics in just one ad certainly was expected to have some adverse reactions. Still, Nike's ability to stay close to its values and focus on success rather than individual conversations proved to be a compelling way of communicating what they stand for.

The USA female national team was defending world champions and had been ranked number 1 in the world for almost 11 years, only falling into second place in 2014. Rapinoe and Megan Alex Morgan are highlighted in the select clip.

The player on-screen, Shaquem Griffin, had just been drafted by the Seattle Seahawks in April of 2018.

Serena Williams has been considered "the greatest athlete ever" by many because of her athletic achievements, including the most Grand Slams won by anyone, not to mention winning one of them while being nine weeks pregnant.