Be open to a conversation with your consumers.Identify your target audience.Search for common ground between your consumer's beliefs and your brand identity.Expect a better reception from a younger demographicDo align your Brand with the image you want to portray.Resignify your brand's essence in today's environment.Identify the status quo of the conversation in your specific environment.Work as an ally with institutions dedicated to the topic you want to approach.Be consistent and follow through with the goals you set for your Brand.Communicate effectively and precisely (avoid misinterpretation)Set achievable goals.Keep learning, growing, and adapting to the times. Confuse Woke with idealism.Expect a specific answer on how to be woke.Be insensitive. Lose your brand essence.Be surprised if you lose some of your client bases.Expect immediate results.Assume that because something worked for someone else before, it will work for you now.Try to portray something your Brand needs to be more actively invested in.Compete with or take from social groups.Be vague with your communication. Dos Don’ts Stop here; being woke is all about staying open and perspective of your environment, informing yourself as much as possible and connecting with others invested in this conversation.
