Are you communicating your message correctly and effectively to your demographic?

Effective communication is critical. Once you find a powerful message and build upon it, you must let the market know. Focus on precision and clarity; this will help the consumer connect and avoid misinterpretation and unnecessary pushback or criticism.

Relevant example

“[Successful communication] can build their brands through affiliation by interacting with other companies on social media. Smaller brands can benefit in the form of brand association, building recognition and brand value. At the same time, larger brands can also benefit from this type of brand-to-brand communication to credibly tap into a niche community”.

- Roshni Wijayasinha, Foxquilt