Are you in a position where sacrificing today for tomorrow is possible?

Woke Branding may not lead to short-term results, particularly when attempted by brands perceived as traditional or as harmful for the cause they are now trying to defend. Building confidence in the market is about consistency and following through even in the mid of backlash.

Nike stock saw a big drop immediately after launching its “Dream Crazy” campaign, which was quickly followed by a steady rise.

Nike stock after “Dream Crazy”