These shorts begins by showing a man looking at themselves in the mirror. At the same time, what seems to be news reporters talk in the background about bullying, the MeeToo movement, sexual harassment, and toxic masculinity.

The classic animation of Gillettes old advertisements is shown while the narrator introduces the question, "Is this the best a man can get?"

The animation transitions into an old advertisement from the brand where a man is being kissed by a woman, following the words "The best a man can get." The ad ends up being a projection that some kids run through and destroy — foreshadowing what's to come.

The same group of kids runs roughly in a living room where a mother hugs his child, surrounded by chat bubbles with insults like "sissy."

An old TV is shown playing videos alluding to different ages of tv, all portraying images of toxic masculinity.

This transitions into them being part of a sitcom where de dad gestures in a sexually loaded and inappropriate way toward the cleaning lady

The live studio audience is shown cracking up, and the camera focuses on two men of different age groups.

A formal business meeting room is shown, and the man who appears to be the boss treats the only female employee condescendingly.

Two kids are fiscally fighting in a garden, and their parents approve of the action.

Followed by a lineup of men behind grills also approving of the action.

The tone changes, and the video transitions into the news reporting on sexual harassment cases.

The audience of the sitcom is now sitting seriously.

A similar shot of men looking at themselves in the mirror happens. This time the narrator says, "we believe in the best in men."

Men are shown standing up to other men acting in a toxic fashion, stopping fights being good role models, and kids are shown observing this action.

Some real-life examples of men standing up are also shown, particularly a man stopping a fight and a dad teaching his daughter that she is strong.

The narrator says, "the boys watching today will be the man of tomorrow."

Gillette's past makes it especially difficult for a campaign suggesting a cultural change that the company needed to prove jet to be able to achieve itself. Challenging the social definition of masculinity after exploding it for almost a century naturally came as a surprise and was received with skepticism and outrage by others. The examples and word choice of the short itself also left a door open for some to take it as a personal attack and feel offended by it, something that was clearly expressed on Gillette's social media as a response from the public.

Gillette launching this campaign is almost a metaphor for what they were trying to inspire from men: sacrifice their comfort zone to start thinking and redefining who they are. Gillette claims that the intention was to create a conversation just as the short calls for men to question their preconceptions and think of future generations. Even with a complex history, Gillette believes in the best of men just as they wish the public believes in the best of them.

The historical and economic context generates a complex environment for its success. On one side, substantial social pressure and sensitivity surrounded the toxic masculinity topic, with the public hypersensitive around it. The change was coming, but the tension was still the main feeling about that conversation. And on the other side, Gillette's difficult economic position allowed its intention to be interpreted as self-interested.